Le Nuage


Le Nuage is a conceptual brand identity for a French meringue shop whose name means “The Cloud.” The brief called for a brand that captures lightness, elegance, and comforting simplicity -desserts that feel airy, tender, and melt-in-your-mouth.

Rooted in French technique and inspired by modern minimalism, Le Nuage offers cloud-like confections that are thoughtfully crafted and artfully presented. The design direction balances softness with refinement, creating a world that feels delicate yet iconic.

Platform:
Instagram (Let’s Brief Creative Challenge)

Scope of Work:
brand identity, packaging concepts, brand visuals, social media mockups

Creative Direction:
feathered, fondant, tender, light, elegant