I redesigned the Market Price BK website to better capture the energy, personality, and movement of the brand as it continued to expand. The goal was to create a digital experience that felt playful, editorial, and distinctly New York — while making it easier for visitors to explore upcoming events, learn about the story behind Market Price, and book the mobile oyster bar for private and corporate experiences.

The redesign retained the brand’s existing visual identity while introducing more dynamic layouts, interactive movement, layered imagery, and clearer user pathways throughout the site. The result is a bold, personality-driven website that reflects the spontaneity of a mobile oyster bar while giving the growing business a more polished and cohesive online presence.