Ritual is a conceptual brand identity for a modern tea house experience that reimagines tea as bold, social, and instantly iconic. The brief called for a brand that flexes across physical and digital touchpoints, from packaging and teaware to menus, signage, and social media.

More than just a tea brand, Ritual is designed as a space for connection, creativity, and pause. The identity balances modern style with playful energy - sleek branded teaware, bold blends, and a destination that feels cool, shareable, and community-driven.